The Client
Our client is a leading Property Portal, offering a comprehensive platform designed to simplify property transactions and enhance user experiences in the real estate market. The company focuses on leveraging advanced analytics to drive business insights and optimize decision-making capabilities for property seekers, agents, and developers.
The Challenge
Addressing Cost and Complexity in Power BI Analytics Consumption
The Property Portal faced significant challenges with the cost and complexity of providing Power BI licenses to various internal teams, real estate agents, and external developers. Cost-effective and streamlined analytics delivery was critical to maintaining service quality and financial sustainability. The team aimed to optimize their Power BI implementation to reduce costs and simplify the licensing process, ensuring that all stakeholders could access essential analytics without excessive expenses.
The Solution
Implementing DataMarts EmbeddedBI
DataMarts EmbeddedBI provided a tailored solution that directly addressed the Property Portal’s analytics delivery challenges. In a short period, DataMarts transformed the Power BI implementation, delivering substantial cost savings and operational efficiencies.
- Cost-Effective Licensing
DataMarts enabled the Property Portal to empower internal teams, real estate agents, and developers with comprehensive Power BI analytics using a unified, tailored licensing model that scales with usage.
- Significant Cost Savings
By consolidating licensing under one umbrella, the portal achieved significant savings. The traditional cost of $100k per month was reduced to just $30k per month using DataMarts EmbeddedBI, resulting in a 70% reduction in consumption costs.
- Enhanced Efficiency and Productivity
Operations were streamlined, ensuring consistent access to insights across teams and empowering stakeholders to make data-driven decisions confidently.
- Property-Specific Analytics Delivery
Comprehensive analytics on property listings performance, market trends, agent performance, customer behavior, and operational metrics were delivered through integrated dashboards tailored to the nuances of real estate transactions.
The Results
Remarkable Financial and Operational Gains
The implementation of DataMarts EmbeddedBI led to significant improvements in both cost savings and operational efficiency. The Property Portal was able to reallocate resources to enhance user experience features, expand market reach, and improve customer satisfaction.
- Reduction in consumption costs 70%
- Cost Saved Per month 70K$
- Unified platform improved data accessibility
- allows users to take decisions on the spot
Tailored Benefits for the Property Portal
Market Insights and Pricing Strategies
Deep insights into local market trends, property demand-supply dynamics, and pricing strategies empowered agents and developers to optimize property listings and pricing decisions.
- Listing Performance Optimization
Detailed analytics on property listings performance, including views, inquiries, and conversion rates, enabled agents to refine listing strategies and improve sales closure rates effectively.
- Customer Segmentation and Targeting
Advanced analytics facilitated precise segmentation of property seekers based on preferences, demographics, and search behaviors, enabling personalized marketing campaigns and enhanced customer engagement.
- Operational Efficiency and Agent Performance
Streamlined analytics enhanced operational workflows, from property listing management and agent performance tracking to customer service and support, resulting in improved efficiency, reduced response times, and enhanced agent productivity.
- Scalability and Flexibility
The scalable analytics platform supported the portal’s growth, accommodating increasing data volumes and evolving business needs seamlessly, while ensuring data security and compliance.
Lasting Impact on Property Portal Operations
The partnership with DataMarts not only resolved immediate financial challenges but also positioned the Property Portal for sustained success in the competitive real estate market. By adopting best practices and agile methodologies, the portal’s internal teams were equipped to drive continuous improvement and innovation, setting new benchmarks in property portal solutions and driving business growth.